About this project
In 2015, I was the Lead Information Architect for Kobo's new loyalty product called SuperPoints. The project spanned 8 months of the roadmap, and required close collaboration with teams in Toronto, Ireland and Japan. The product enjoyed great success as it surpassed it's 12 month revenue goal within the 1st month of launch.
The UX Challenge
Design an end-to-end e-commerce experience that rewards book lovers for their love of reading through the membership product. This included discovery of the membership product in the online store, adding the product to cart, purchasing, accumulating points and redeeming them for rewards online—weaving all touch points together into a seamless experience.
Process and artifacts
Journey Map → User Flows → Wire framing & Copy Direction
Stages of the user journey
High Fidelity Wireframes
Background colour reflects stage in the user journey, not the actual design.
This user flow shows the journey of a Kobo customer buying the VIP membership.