Portfolio of Amy Mamtura
MAMTURA
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Kobo Loyalty Experience

In 2015, I was the lead User Experience Architect on Kobo's eBook Loyalty Program, first of it's kind in the eBook industry. 

Challenge

Design the entire experience of the program. Starting from the discovery stage and purchase of membership to the engagement stage where users accumulate points and redeem them for rewards on the Kobo website.

My Deliverables

Journey mapping
User flows
High Fidelity Wireframes
Copy shaping
Information Architecture


The user journey

Discovery

Discovery

Purchasing

Purchasing

Getting benefits

Getting benefits

Tracking activity

Tracking activity

Redeeming rewards

Redeeming rewards


High Fidelity Wireframes

Background colour reflects stage in the user journey, not the actual design.

 

Userflows

This userflow shows the journey of a Kobo customer buying the VIP membership.